Corporate video productions are a relatively easy way to help build consumer trust, develop brand identity, train staff, explain complex products, and much more.

Why is corporate video production important?

With corporate video productions and viewership on the rise, more business executives are starting to consider videos as a necessity in their marketing plan, and their day to day operations. A recent study from Forbes stated that 75% of business executives watch work-related videos on business websites at least once a week. So, just because you’re a B2B business doesn’t mean you have to stick to the old methods of white papers and webinars to reach your target audience. A lot goes into these video productions and they can take a variety of shapes, so here’s a little more about how we tackle them.

What is the corporate video production process?

Corporate video production typically flows in a step-by-step process:

• Pre-production:

Developing a budget, brainstorming a concept, and finally writing a script (or script outline). If a voiceover is required, it is often recorded before jumping into production.

• Production:

Once a style is determined, a storyboard is created to layout the scene by scene actions. From there, the process is determined by the style.

 Live Action:

Production for live action videos typically include setting a shoot location, hiring talent (if needed), and filming with a professional camera & lighting crew.

• Animation:

Production for animated videos include developing illustrations assets based on the pre-determined style and storyboard, and then animating them in After Effects.

• Post-production:

Once the corporate video is produced, the post-production phase includes any editing required, adding the finishing touches such as additional on-screen graphics, and sound design.